Privacy Policy

This Privacy Policy describes how we collect, use, process, and disclose personal information, in conjunction with your access to and use of By using any of our services, including our apps or websites, you are explicitly agreeing to our use, in the ways described below, of any personal information you may give us in order to provide, monitor or secure your user experience.

Data Controller

Johan Åhlén AB is the Data Controller for managing information according to this privacy policy. The company is registered at Bolagsverket in Sweden with registration number 556666-8538 and address Box 41, 234 21 Lomma, Sweden.

Service Providers

We use service providers to host our website and related resources. Service providers may be located inside or outside of the European Economic Area (“EEA”). These providers have limited access to your information to perform these tasks on our behalf and are contractually bound to protect and to use it only for the purposes for which it was disclosed, always observing this Privacy Policy.

Data Collection

We collect data necessary to provide you with our services. We collect data also for diagnostics and security purposes. is in compliance with the requirements of the Children’s Online Privacy Protection Act. We will not intentionally collect any information from anyone under 13 years of age. Our website, products and services are all directed at people who are at least 13 years old or older.

Information that we collect

When you use, we automatically collect information including:

  • Usage Information: We use Google Analytics for collecting usage information from our website.
  • Log Information: For diagnostic and security purposes we log web traffic in our webserver.
  • Cookies: We use cookies and similar technologies to improve the website experience. For more information, please see our Cookie Policy.

Data Processing

Processing of personal data is carried out in accordance with the provisions of the General Data Protection Regulation (GDPR), which applies in the EU from May 25, 2018. If required by law, we will obtain consent before initiating any processing of anyone´s personal data.

Data Usage

We use, store, and process the information collected to provide, understand, improve, and develop the webiste, detect fraud, abuse and security incidents, and to comply with our legal obligations.

Our use of personal information is limited to the delivery of our products, supporting the use of them, or performing such other services or tasks deemed necessary to develop our products and maintain a legitimate and appropriate use of them.

Sharing and disclosure

We do not share information about you with third parties unless necessary to provide, understand, improve, and develop the website, or to detect fraud, abuse, and security incidents, and to comply with our legal obligations.

Your rights

You may exercise any of the rights described below by contacting us on the address above.

Rights that you may have, depending on the country in which you live, include:

  • Accessing, correcting, updating, or requesting deletion of your information.
  • Objecting to processing of your information, asking us to restrict processing of your information, or requesting the portability of your information.
  • Withdrawing your consent at any time if we have collected and processed your information with your consent. Withdrawing your consent will, however, not affect the lawfulness of any processing that we have done prior to your withdrawal.
  • Complaining to a data protection authority about our collection and use of your information. For more information, please contact your local data protection authority.

Your choices

You can disable cookies. The website will work without cookies.

Changes to this privacy policy

We reserve the right to modify this Privacy Policy at any time. When we do, we will provide notice to you by publishing the most current version and revising the date at the top of this page. If we make any material change to this policy, we will provide additional notice to you by displaying a prominent notice on our Platform.